What’s a webinar without an audience? Even if you follow all the best practices to host fantastic, engaging webinars you’re not going to go far if you’re broadcasting to just a handful of people. One survey reported that on average webinars have 260 attendees – if you’re pulling in lower numbers or are wanting to move up to the next level then you’re going to need some help along the way. Luckily, we’ve compiled a list of six of the best tips to help you find an even larger audience.
Get the Word Out There
No one’s going to attend a webinar if they don’t know about it, so you have to get your name out there. One of the best ways to do this is through social media. Of course, you know your audience better than anyone so you should tailor your marketing accordingly. Are you more likely to reach people through Facebook, Twitter, or LinkedIn? It’s also worth putting in the extra effort to create unique images for each webinar to make them feel more special.
Alternatively, email marketing is particularly effective for webinars. Services often provide templates for invitations that you can customize to add your own branding or you can take advantage of integrations like Mailchimp to do all the hard work for you.
One way of getting people’s interest is to share a short clip of a previous webinar online. Crowdcast is a great example of how to do this, as it lets you choose a short piece of a recorded webinar and instantly share it on social media.
Create the Perfect Landing Page
It’s a common mistake for many hosts to forget about putting effort into their webinar’s landing page. After all, most webinar services offer handy templates that allow you to create a page in seconds. However, a landing page is where you make your pitch to your potential attendees so it’s essential that you grab their attention immediately and convince them to register. BigMarker has one of the best landing page editors, allowing you to customize it any way you want and add your own branding.
Host Repeated and On-Demand Webinars
By having repeated and on-demand webinars, attendees can easily access your events whenever they want. A repeated webinar doesn’t mean that you’re doing the same webinar every day. Instead, you’re recording the webinar and broadcasting it again at a later date – like how a TV show has repeat airings at a set time. Having a regular schedule means anyone who can’t make your webinar will surely be ready for the next one. Similarly, many services like GoToWebinar allow you to host webinars on demand, so they can be viewed at any time.
While you may have a healthy list of registered attendees, they won’t all show up. By sending reminders you can maximize the number of registered attendees actually watching your webinar. The best way to do this is with one email a few days in advance and then another reminder closer to the start time. It’s even worth contacting people who haven’t yet registered for your webinar, as many people will register just before the start.
Pick the Perfect Time
If you’re hosting a webinar in the early hours of the morning, chances are that you’re not going to be getting a lot of attendees. In fact, there’s a science to choosing the perfect time to host the perfect webinar. One study found that Wednesdays and Thursdays are the best days to host, specifically at 11 a.m. local time. So, if you’re hosting international webinars with attendees from all over the world, you may need to adjust accordingly.
Incentivize Your Attendees
People will be even more likely to attend your webinars if you give them an extra incentive. One way of doing that is by making places seem limited. People won’t want to miss out and will be more likely to join. Another useful tactic is to offer your attendees exclusive discounts and promotions – you can even take advantage of integrations like PayPal and Authorize.Net to take payments during your webinar. After all, making your webinars profitable is a key part of running a successful webinar.
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