Hosting a webinar brings tremendous value to a company. It increases brand awareness, authority, and it’s one of the best converting digital marketing channels. But hosting a webinar takes a lot of work – you need to do thorough research, come up with an engaging presentation, rehearse several times, and (finally) host the webinar. So, it would be a shame only to use it once. Fortunately, there are many things you can do after a webinar is over to make sure your old webinars keep giving. Here we picked out eight ways to increase the lifetime of your webinar content: Read More…
Web Conferencing Software Articles
Email Marketing Strategy for Webinars: How To Promote Your Webinar To Your Email List
Although there are plenty of communication channels to get in touch with customers and subscribers, email is still the one that provides the highest return. While the average conversion rate for social media posts is around 2%, email marketing boasts an impressive 6%. So, it’s a no-brainer that email should be your main weapon when promoting your webinars. However, you can’t just blindly spam people and hope for the best. Instead, you need to strategize your email marketing in detail to make sure your subscribers read your emails and register to your webinars. Read More…
6 Best Practices To Create a Webinar Landing Page That Converts
You might have the best webinar in the world but if nobody joins in, it doesn’t matter. So, you need to get the word out there, and it’s your landing page that gives potential attendees their first impression of you. Imagine that your webinar is like a party – you may have beautiful invitations that no one could possibly turn down, but if people arrive at your doorstep and see a spooky-looking haunted house (or an uninviting landing page), they’ll probably think twice about coming in. That’s why following the best practices for landing pages is so important. It’s when people decide to either knock on your door or walk away. So, how do you create high converting landing pages? Read More…
8 Features To Help You Host Better Webinars
Webinars are a cost-effective marketing tactic to convert leads, increase customer loyalty, run training sessions, and more. There’s a reason why over half of marketers rely on webinars for promotion, after all. However, to make the most out of your webinar strategy, it’s essential to follow webinar hosting best practices. And to do that, you need to make sure you’re using a platform that provides all the necessary features. Read More…
6 Best Practices To Get More Webinar Attendees
What’s a webinar without an audience? Even if you follow all the best practices to host fantastic, engaging webinars you’re not going to go far if you’re broadcasting to just a handful of people. One survey reported that on average webinars have 260 attendees – if you’re pulling in lower numbers or are wanting to move up to the next level then you’re going to need some help along the way. Luckily, we’ve compiled a list of six of the best tips to help you find an even larger audience. Read More…
Browser-Based Webinar Software vs Webinar Apps: What’s the Difference?
Webinars offer tremendous value to any business. In fact, around 20% to 40% of attendees turn into qualified leads. However, you need to follow the market’s best practices and use reliable webinar software to achieve these numbers. One question you’ll face sooner or later is whether you should use a platform’s web or desktop client. More importantly, you need to decide which one to recommend to your attendees. Read More…
How To Use Webinars for Internal Communications
Companies spend a lot of time strategizing about the best way to communicate with customers. While this is definitely an essential factor for businesses to thrive, most managers forget about the importance of internal communication. Yet this is also a critical aspect that can increase shareholders’ returns by 47% and decrease employee turnover by 20%. Read More…
How To Use Web Conferencing Software for Online Job Interviews
It used to be that job interviews were often conducted from a stuffy meeting room, but technology has enabled us to host job interviews in any location we desire. There are other numerous benefits to using web conferencing software to conduct interviews, with the extra convenience of being able to interview a candidate from the other side of the world. That’s why online interviews have shot up 49% since 2011, with no sign of slowing down any time soon. But how easy is it to organize online interviews? And does switching from in-person meetings instead present new challenges? Here we’ll look at how you can take advantage of web conferencing software features to conduct your job interviews online. Read More…
Why Businesses Should Host Webinars
Some people may argue that webinars are dying out, but the statistics tell a different story. In fact, numbers show that webinars can be one of the best ways to engage with your customers, especially if you own or work for a B2B business. That’s why over 60% of marketers are using this platform to leverage their content marketing strategy. Better still, numbers have shown that webinars work for most industries. Therefore, if webinars aren’t part of your business’s strategy yet, you’re doing it wrong. Here we have a few reasons why you should start hosting webinars right away. Read More…
9 Best Practices for Running a Successful Webinar
Hosting webinars is an affordable and efficient way to generate qualified leads. They allow you to raise brand awareness, increase customers’ trust, and understand your target audience. However, running effective webinars is not an easy feat, and there are various aspects that you need to get right. There are three main stages you need to consider: planning, promoting, and presenting. Following the best practices for each one is key to running a successful webinar. Read More…