The word webinar comes from the combination of the words “web” and “seminar”, and literally means hosting a seminar over the internet. Therefore, a webinar platform is used to gather a certain number of people in one virtual room and present something to them. Consequently, webinar software provides the ability to gather up to thousands of people online who can follow the host through a variety of presentation-sharing tools such as a whiteboard, screen sharing, handouts, and live chat.
Webinars are a proven method to create and nurture long-lasting relationships with customers. It's therefore no surprise that companies have been taking advantage of this software to increase their sales. Furthermore, since webinar platforms provide various features to enhance attendees' engagement – including polls and Q&As – calls to action are more likely to be followed by possible customers, translating into high-quality leads with a high conversion rate.
There are various occasions where webinars make complete sense. They can be used by marketers to showcase a new product, by teachers or field experts to teach an online class or course, by customer support to offer training or share a product update, and the list continues. Regardless of the session type, hosts can opt between giving live or on-demand webinars. The former is the typical webinar, but the latter offers the possibility of sharing pre-recorded presentations with attendees either via email or uploaded to the host's website or social media profile. On-demand webinars also make hosting recurring sessions a piece of cake since everything can be set up beforehand.
Although it changes depending on the provider, webinars usually can be hosted and attended from any device. Moreover, in most cases it isn't even necessary to install an application: participants can join through any modern browser by clicking the link shared by the host. Presenters, on the other hand, will most likely have to install the software on their computer or mobile phone to have access to all the necessary features to run a successful webinar.