There will come a time when customers will want to see who’s behind the product. This is exactly what a webinar is perfect for, and it brings more benefits than you can imagine. For example, you don’t have to spend a fortune organizing an on-site event. Interacting with customers and building relationships is just as easy online as in person. Statistics show that around 70% of B2B webinar attendees turn into leads, whereas the lead conversion is between 20% to 40% for B2C. But the most critical aspect is to show that your company is more than just a group of advertisers – it’s also a team of friendly and professional people. But first, you’ll have to convince your customers to show up to your well-organized webinar.
Why Do You Need an Effective Webinar Sales Funnel?
A webinar funnel is the process of making people attend your webinar and remain active after it. Without the funnel, there’ll be significantly fewer attendees, and the webinar will generate fewer leads. It’s called a funnel as it’s a selection process: not all the invitees will show up, but those who do may potentially become customers. While getting lots of webinar attendees is crucial, it’s even more important than those who join stay engaged after the event has ended.
A webinar sales funnel aims to gain leads before the webinar has even started. That is, it’s not enough to invite potential customers; you must also ensure that they come, learn something, and have a good time. An excellent strategy is to encourage them to secure their registrations and send them reminders about the webinar. The various email marketing strategies often used are solid choices but reaching out to your audience through social media is a tried-and-true approach, too.
Designing the Ideal Webinar Sales Funnel
Even if your webinar is fantastic, ensuring its success requires lots of work beforehand. You must convince future attendees that you will offer them a resolution to a problem. However, getting the word out is not easy. Promoting your webinar with email reminders will make potential attendees feel valued, but you must first build an email list. Making use of email marketing services will speed up the procedure significantly. Tell your company’s story briefly in these reminders but don’t give away everything since you want to keep the best for the webinar itself. Offer your webinar for free, as it’s not about generating money yet.
The webinar is where it becomes clear whether you’re generating any leads. A casual yet professional approach will make you seem sympathetic, pushing attendees closer to making a purchase. Crucial as the webinar is, it’s what follows that is more significant. Saying thank you to your attendees both at the end of the webinar and in the period after it will make them feel appreciated. While doing so, you may as well include a short yet straightforward call-to-action button either at the end of the webinar or in a follow-up email to nudge your attendees towards your website and product offers. Often, this is the final push that they need to go from an attendee into a customer.
Webinar Sales Funnel Automation
While hosting a webinar is fun for both you and your attendees, doing them too often can become tiresome. But since consistency is the key to keeping your clients interested, you should aim to hold these events regularly. If you want to save time while staying relevant, automation is the way forward. Recording each webinar and having them indefinitely accessible helps, while you can always opt to host live webinars only when the on-demand one begins to feel dated. Webinar software like GoToWebinar makes it easy for you to create a comprehensive list of on-demand webinars.
Maintaining your webinar sales funnel will not only make you more successful in the long run but also free you up to spend more time on what’s really important: perfecting your product. With everything planned out and automized, you’ll also have more time to connect with your clients and increase customer loyalty.
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