When it comes to marketing and engaging with your customers, content is king. But insightful blog posts no longer suffice. In fact, recent studies show that around 80% of people prefer watching a video over reading a blog post. Therefore, it’s no surprise that many companies have been coming up with exciting video content to engage with their audience. That being said, it’s important to understand which platform you should use. There are plenty of options on the market but, depending on your objectives and budget, only one will work best. That’s the case for webinars and live streams. While they seem pretty similar on the surface, they work in unique ways and should be used for different purposes.
Main Advantages of Live Streaming
The main advantage of live streaming is that you can easily do it for free by using any of your social media channels. Regardless of whether you prefer Facebook, Twitter, Instagram, YouTube, or even LinkedIn, all of these social media websites have come up with their own versions of live streaming platforms to allow you to engage with your followers. Moreover, there are some pieces of software out there that allow you to start streaming in multiple platforms simultaneously and manage them all in one place. This makes the process far less painful since, as we all know, managing various social media accounts at the same time can be challenging.
The second benefit of live streams is the possibility of reaching people that may not know you. Unlike other video streaming platforms, social media is public, and anyone in the world can watch your live streams. This means that viewership usually peaks in the middle of the stream since attendees will start sharing your content with friends and family members after watching it for a few minutes.
You can save up to 16% off your GoToMeeting subscription by choosing to be billed annually instead of monthly.
Live streaming is the perfect way of humanizing a company, helping customers put a face to the name after watching a live stream. This makes connecting with your audience and sharing your brand’s story much simpler.
Main Advantages of Hosting Webinars
Webinar software is more put together than live-streaming platforms, as it comes packed with advanced features that social media channels simply don’t offer. Some examples of this are the ability to host paid webinars, record and run on-demand sessions, display calls to action, share documents, and more. In other words, webinars provide you with an excellent set of tools to sell a product, train new employees, teach classes online, or educate customers on new product updates.
Webinars are also perceived to be more professional. Due to this, it’s no wonder that this is the preferred way for B2B businesses to stay in contact with customers. For example, they can create stellar content based around a problem their customers regularly face and then share why their service is the perfect answer for such a challenge.
When to Host Webinars vs Live Streams
Webinars and live streams are excellent ways to engage with your audience, and both options are worth your consideration. However, there’s a clear difference between when you should invite your email list for a webinar a few weeks in advance or grab your phone and start a live stream on your Facebook page right away.
Social media streaming is the perfect place to get in touch directly with your audience in an uncut manner. It allows you to easily grow awareness of a new product, speak to your customers, or tell your brand’s story – entirely for free. Webinars, on the other hand, might be a little more restricted since the audience needs to sign up beforehand. Despite this, they provide more in-depth tools to engage with your audience and are the perfect platform to enlighten your customers on a product update, train new employees, or teach an online course.
Best Webinar Software of 2022
| Rank | Provider | Info | Visit |
1 | Editor's Choice 2022  |
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