It’s hard to underestimate the power of a great webinar – not only are they a useful marketing tool but they can also be an additional source of income and potential leads for your business. Of course, you can’t expect to start earning money as soon as you begin. First, you’ll need to learn all the tricks of the trade and make sure you’re using the right kind of software to really maximize your potential. Fortunately, we have some useful tips to help you make money with your webinar and boost your sales.
3 Ways to Monetize a Webinar
1. Registration Fees
You might be surprised to learn that people are more than willing to pay to attend a webinar. Since you’re the one sharing your expertise, you’re well within your rights to charge a fee to attendees. However, you don’t need to worry about setting up all the payment services yourself. Good webinar software, like GoToWebinar, will handle the payment process for you without any extra charges.
Similar to registration fees, pay-per-view webinars are another great way to make money. This is especially useful if you’re hosting a prerecorded webinar – ideal for anyone that needs to show the same presentation to different clients or for anyone that can’t handle those live show nerves. Using a pay-per-view system means you’ll be able to host high quality webinars on demand.
3. Selling Products or Services
Webinars are used by businesses to sell products all the time. Indeed, through online webinars you’ll be in direct contact with potential customers, making them the perfect platform to sell your products or services. On top of being able to show off your product during your professional and interactive webinar, you’ll also have the chance to build a strong rapport with your clients that may lead to more business in the future.
4 Tips to Boost Sales With Your Webinar
Hosting webinars isn’t easy, especially if you’re aiming to boost your sales. To make the most of your webinar, there are a few things you’ll have to consider first. From preparation to hosting and reviewing – we have some tips to help you host a successful webinar and boost your sales in the process.
As the old saying goes: “fail to prepare, prepare to fail”. Good preparation is key to a successful sales webinar. Preparation covers a lot of aspects from making sure you’ve sent out email invitations (and reminders) to testing any multimedia you want to use before you go live. A good webinar is polished and well-rehearsed, otherwise you may as well be hosting live streams instead. You don’t have to do all this prep work alone though as most webinar software will offer plenty of tools to make sure you’re set from the get-go. GoToWebinar, for instance, allows you to create custom-branded email invitations and send periodic reminders to make sure that your attendees reserve their spots for your webinar.
Now that you’ve prepared a fantastic sales-driven webinar, it’s time to host it. Keeping your audience’s attention during your presentation is vital to boosting sales – you don’t want potential clients checking their phone or getting bored. Interactive features like live polls, surveys, and Q&A sessions help keep things interesting. With webinar software like GoToWebinar, you can create polls in advance or on-the-fly so you can get instant feedback from your customers. GoToWebinar also lets you create live surveys as well, whether they’re multiple choice, 1-10 scale ratings, or just short answers. These surveys can even be sent before your webinar, so you’ll have valuable data beforehand, allowing you to structure your webinar accordingly.
3. Make Use of Integrations
Although good webinar software is filled with features to help you boost your webinar sales, sometimes you need to connect it to third-party apps. Each webinar service will have different integrations but GoToWebinar, for example, offers integrations from lead generating services like Zoho CRM, marketing automation services like Marketo, and landing page builders like Unbounce. That’s just the tip of the iceberg, so no matter how you want to enhance your webinar for extra sales, there’ll be an integration to help you.
4. Read Your Reports
Did your webinar go brilliantly, or were there things you could have improved? A very useful feature of webinar software is that it doesn’t stop when your webinar is over. Afterward, you’ll get detailed reports and analytics on how your webinar went and how your users reacted. GoToWebinar will tell you who attended your webinar, how they answered survey questions, the length of attendance, engagement details, and much more. Depending on how much you want to know, you can breakdown your webinar by the second. With this data you can learn from your mistakes and build on your successes by discovering how to increase engagement, improve your performance, and, ultimately, the best way to fully monetize your webinars.
Best Webinar Software of 2022
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