Hosting a webinar brings tremendous value to a company. It increases brand awareness, authority, and it’s one of the best converting digital marketing channels. But hosting a webinar takes a lot of work – you need to do thorough research, come up with an engaging presentation, rehearse several times, and (finally) host the webinar. So, it would be a shame only to use it once. Fortunately, there are many things you can do after a webinar is over to make sure your old webinars keep giving. Here we picked out eight ways to increase the lifetime of your webinar content:
Share Small Videos With Webinar Highlights on Social Media
All webinars have highlights. Usually, it’s when your audience has higher engagement and it’s the perfect content to share on your social media. Since each video will be around a minute long, one webinar offers enough content for several posts. You can even take advantage of software like GoToWebinar, which allows you to handle post-production without leaving the platform.
Send Recorded Webinars To New Subscribers
Another way to recycle your past webinars is by offering them as a freebie to new subscribers. Everyone loves free stuff, and by watching one of your past webinars subscribers will be eager to join future ones. Of course, it’s impossible to manually send a recorded webinar to every new subscriber. Instead, you should integrate your web conferencing software with a reliable email marketing platform and set an automated email to go off when someone hits that ‘subscribe’ button.
The same is true if you use webinars to train employees, you can send newcomers a recorded version with everything they need to know. This will save you a lot of time that you can spend on other essential matters.
Transcribe Your Webinar Into a Blog Post
Transcriptions are probably the easiest way for you to take advantage of your past webinars. A blog article showcasing the transcription of your latest webinar is great for SEO. Not only will you have an extensive (and insightful) article, but it will also be filled with essential keywords to improve your Google ranking. Even though most webinar software doesn’t come with such a function built-in, you can easily find many affordable third-party services for this purpose.
Stream a Follow-up Podcast
If you want to have a healthy digital marketing strategy, it’s important to tackle all types of media. Podcasts are very popular right now, and they’re perfect to build a brand’s authority. You can take advantage of your latest webinar to come up with content for your next podcast. For example, you can speak about how the webinar went, what was discussed, and what were the main takeaways of the online session. No doubt your podcast listeners will be eager to join your next webinar.
Write a Blog Article Answering Attendees’ Questions
If you’re following webinar best practices, you probably save time for a Q&A session. Here, attendees ask valuable questions that you can later use to write interesting blog articles. For instance, imagine that your event is about how to have more people attending a webinar. At the end of the session, someone asks you how to create high-converting landing pages. This is a great idea that you can later expand in a blog post.
Upload the Presentation Slides To SlideShare
An excellent way to reuse the content from your webinar presentation is by uploading it to the presentation hosting website SlideShare, which promotes the content without you having to put in any extra work. The software automatically places all the text from the slides into the body of the page – allowing people to find it through the keywords – and exposes your content to a wider audience.
Design an Infographic for Your Webinar
A lot of research is required to host insightful webinars. Take advantage of that to create a visual display of the webinar's main conclusions through infographics. This type of content is perfect for social media, especially for channels like Instagram or Pinterest. Since people love infographics, you'll surely notice an increase in post engagement and shares, which will increase your social media presence.
Create a Video Series
Finally, if you’ve already hosted various webinars, it’s worthwhile to create a video series that you can either share with subscribers or sell as an online course. An excellent option for this is ClickMeeting, which allows you to easily set up on-demand webinars and offers a built-in payment service via PayPal.
Best Webinar Software of 2021
|Editor's Choice 2021|
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